Answering the phone is step one. Assay closes the gaps around it too — the fast follow-up, the reminder before the no-show, the nurture after a "maybe," every touch synced to your CRM. A lead that comes in doesn't quietly fall back out.
Assay Score
0 qualified meetings
leads kept in play; this month
You didn't start your business to chase phone calls or work a lead list at midnight. Assay handles that part — answering, qualifying, booking — so the work turns into money without turning into your evening.
No 9pm callbacks. No list you never get to. Assay handles first contact end to end — answering, asking the right questions, booking the job — while you stay on the work you're already doing.
A person is a salary that clocks out at five. Assay works every hour for one predictable monthly price — less than the receptionist or rep you'd hire to match it, and it never quits, never calls in sick.
A missed call isn't nothing — it's a customer dialing your competitor thirty seconds later. Assay picks up nights, weekends, and lunch rushes: exactly the hours slipping away right now.
It tells callers up front that it's your assistant, sticks to your script, and hands anything tricky to a real person. Every call is recorded and scored — and all of it is yours to review.
Live in 48 hours on Starter. After that, it's the rare kind of technology you get to forget about — because it just works while you don't have to think about it.
Every lead you capture and don't work, whether inbound or outbound, is revenue you already paid to acquire — walking back out the door.
Here's the whole path a lead takes — and every place it usually leaks.
Answered, on the spot
Inbound call — after hours, mid-rush, the third line ringing — Assay picks up, qualifies, and offers a slot on the same call. The lead never meets your voicemail.
Followed up while it’s warm
A new web inquiry or a missed call triggers a prompt callback or text while intent is still fresh — not hours later, after they’ve already booked somewhere else.
Reminded before the no-show
Booked but at risk? An escalating reminder sequence works to hold the appointment, so your calendar reflects who actually shows up.
Nurtured, not forgotten
Consulted but didn’t book? They move into a follow-up sequence instead of a black hole — brought back into the conversation rather than lost to it.
Synced in real time
Every call, outcome, and touch flows into your CRM as it happens — HubSpot, Salesforce, Pipedrive. One source of truth, no manual entry.
It's the same engine behind every Assay vertical — dental, home services, law firms, med spas, real estate. The call is just the part you hear.
| Human SDR | Assay | |
|---|---|---|
| A missed call | Voicemail, maybe a callback | Answered + booked, same call |
| A new web inquiry | Hours to first contact | Contacted while it’s warm |
| No-show risk | Hope they remember | Escalating reminders |
| Consulted, didn’t book | Forgotten | Nurtured back |
| Your CRM | Manual entry, with gaps | Synced in real time |
Built around your business, on infrastructure you never have to think about.
The only difference is volume.
Starter
$699
per month; 7-day free trial
No setup fee
750 minutes; 250 calls
Outbound batch dialer
Assay Score; full transcripts
5-step email drip
Live dashboard
Professional
$4,499
per month; dedicated onboarding
$2,500 one-time setup
6,000 minutes; 2,000 calls
Inbound + Outbound
CRM, Calendar, SMS, Slack
Sentiment analysis
Dedicated onboarding call
Enterprise
$24,999
per month; custom onboarding
$5,000 one-time setup
15,000+ minutes; fully managed
Meta Ads integration
LinkedIn pipeline
Dedicated project manager
1-hour support SLA
Full feature breakdown at /pricing · US and Canada · CCPA compliant · Number porting included
Hear the system answer for itself, then grab fifteen minutes and we'll map it to your business.
Start your free 7-day trial →or call our demo agent now: +1 (844) 216-8485
or book a 30-minute demo: calendly.com/getassay/30min
*Starter tier. Professional and Enterprise timelines vary by scope, typically 48 hours to 15 days.
Is my data secure?
All data is stored on US servers. CCPA compliant; 90-day retention policy. Nothing leaves your region.
Can I keep my number?
Yes. Bring any existing business number, or we provision a new dedicated number at setup. US and Canada covered.
How fast is setup?
Live in 48 hours on Starter — we configure your agent, script, and integrations; you upload your list and press go. Professional and Enterprise timelines vary by scope, typically up to 15 days.