True-cost calculator · Missed inbound
This is expected-value math, not a performance forecast. Change each assumption to match your call log.
The leak and the share that might be covered are separate numbers. Answering a call does not guarantee a booking.
Your assumptions
Recovery rate is an assumption you control. It is not a promise that every answered inquiry books.
What the leak adds up to
Expected value per missed call
$121.50
60% inquiry × 45% booking × $450 first job
Monthly revenue leak
$7,290
60 missed × $121.50 expected value
Annual revenue leak
$87,480
monthly leak × 12
The equation, with your numbers
60 × 0.6 × 0.45 × $450 = $7,290 / month
Assumed share of the leak if answered
$5,103 / month
70% assumption applied to the monthly leak. Recovery rate is an assumption you control. It is not a promise that every answered inquiry books.
Starter coverage cost
$699 / month
Compare the coverage cost with the leak. The calculator does not promise an outcome.
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